The NHL has taken a groundbreaking step by introducing the very first broadcast of the Stanley Cup Final in American Sign Language (ASL). The “NHL in ASL” stream will be available on ESPN+ and Sportsnet+ for every game of the series between the Florida Panthers and Edmonton Oilers. This initiative is aimed at providing a fully immersive viewing experience for the deaf community, marking a significant milestone in professional sports broadcasting.
The telecast will feature deaf broadcasters, Jason Altmann and Noah Blankenship, delivering coverage through ASL. Unlike traditional play-by-play and color commentary, the broadcast will be more conversational and relaxed, offering a deeper layer of storytelling. This innovative approach is designed to cater to the unique needs and preferences of the deaf and hard of hearing audience, providing a more inclusive viewing experience.
In addition to the ASL commentary, the broadcast will feature graphic visualizations tailored to the deaf community. These visual elements include a real-time bar displaying crowd noise levels during key events such as goals and penalties. Custom visual emotes will also be used to depict various on-ice actions, ensuring that deaf viewers can fully engage with the game and its intensity.
The NHL’s partnership with P-X-P, a company dedicated to promoting accessibility and inclusion for the deaf/hard of hearing community, demonstrates a commitment to providing equal opportunities for all fans. The collaboration has involved extensive research, rehearsal, and preparation to ensure a seamless and engaging viewing experience for the deaf audience. By going beyond closed captions and offering an ASL stream of the Stanley Cup Final, the NHL is setting a new standard for inclusive sports broadcasting.
Looking ahead, the NHL plans to expand the “NHL in ASL” initiative into the 2024-25 season, signaling a long-term commitment to accessibility and inclusion. This groundbreaking broadcast not only revolutionizes how sports are presented but also who is presenting them. By featuring deaf representation on ESPN+ and Sportsnet for the first time, the NHL is empowering the deaf and hard of hearing community and inspiring the next generation of fans.
The introduction of the Stanley Cup Final broadcast in ASL represents a significant milestone in sports broadcasting and accessibility. The innovative approach, unique coverage, and enhanced visualizations cater to the needs of the deaf community, providing a truly immersive viewing experience. It is a testament to the NHL’s commitment to inclusivity and diversity, setting a new standard for sports broadcasting that prioritizes equal access for all fans.
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