In the world of boxing, the highly anticipated September 21st Pay Per View event between Anthony Joshua and Daniel Dubois is set to make waves. What sets this event apart is the price point for American viewers – at just $19.99, it is a steal compared to most pay per view events that usually cost upwards of a hundred dollars. This move to lower the price is thanks to Turki Alalshikh, the General Entertainment Authority for Saudi Arabia, who is making big moves to revolutionize the sport.
Turki Alalshikh, also known as “His Excellency,” is not just lowering pay per view costs for the Joshua-Dubois fight, but is also actively promoting the event in both England and Saudi Arabia. His dedication to providing fans with quality bouts at an affordable price is evident in his statement to talkSPORT about his dream of offering pay per views with a good price point to combat illegal live streams. By making fights more accessible and affordable, Alalshikh aims to increase the fanbase and improve the overall health of the sport.
The implications of lowering pay per view prices in boxing are significant. With traditional pay per view events often costing too much for the average fan, this move could potentially open up the sport to a wider audience. Alalshikh’s strategy not only combats illegal streaming but also challenges other combat sports like the UFC to reconsider their pricing model. If successful, this could lead to a shift in the industry, with more focus on quality matchmaking and making fights more accessible to fans.
While Alalshikh’s plan shows promise, there are challenges that need to be addressed. Boxing has long struggled with high pay per view prices and a lack of consistent matchups between the best fighters. Lowering prices is a step in the right direction, but it also requires cooperation from promoters, networks, and fighters to prioritize quality matchups over financial gains. By aligning incentives and offering fans more value for their money, the sport of boxing can reach new heights.
The decision to lower pay per view prices for the Joshua-Dubois fight has the potential to reshape the boxing landscape. Turki Alalshikh’s vision for affordable and accessible fights is a breath of fresh air in an industry that has often favored profits over fans. By focusing on delivering quality bouts at a fair price, Alalshikh is paving the way for a new era of boxing where the best fights are no longer out of reach for the average viewer. It remains to be seen how this strategy will unfold, but one thing is certain – the impact of lowering pay per view prices in boxing could be game-changing.
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