The Bahrain Grand Prix is just around the corner, and fans are eagerly awaiting the start of the 2024 F1 season. As teams gear up for the exciting races ahead, one of the most highly anticipated events is the unveiling of the new cars. Here’s a breakdown of each team’s car launch and what we can expect from the upcoming season.
Haas was the first team to reveal its 2024 car, the VF-24. The team took a unique approach by releasing the car on social media rather than hosting a live event. This online release allowed fans to get a glimpse of the car on Haas’ Facebook page, X account, and Instagram page. Despite facing recent upheaval with a change in team principal, Haas is hopeful that the VF-24 will be a strong contender in the upcoming season.
Following closely behind, Sauber is set to launch its C44 on 5 February 2024. The team plans to hold a live event on the Kick website for fans to witness the unveiling. Sauber has undergone a rebrand for the 2024 season, securing a new sponsorship deal with Australian streaming platform Kick.com. With this new partnership and a fresh car design, Sauber aims to make waves in the upcoming season.
Williams will also be revealing its new car, the FW46, on 5 February 2024. The team has opted for a livestream event from Puma’s New York City flagship store. Fans can tune in to the Williams website and the official Williams Racing app to catch all the action. Team principal James Vowles made a bold decision to halt development of the 2023 car to focus on this year’s challenger. With improvements in vehicle dynamics, Williams hopes to gain an edge in performance for the 2024 season.
On 7 February 2024, Alpine will launch the A524. The team invites fans to follow the live event on its website, where they will also unveil their World Endurance Championship car alongside the F1 car. This dual reveal promises an exciting glimpse into Alpine’s racing capabilities for the upcoming season.
Formerly known as AlphaTauri, RB will be announcing their new car on 8 February 2024. Although the team will be hosting a special event in Las Vegas, it will not be broadcast live. Instead, fans can expect a digital launch on RB’s social media platforms, including Instagram and X. With a recent rebranding and a new partnership with Visa, RB is eager to showcase their ambitions for the 2024 season.
Aston Martin will reveal its AMR24 at Silverstone on 12 February 2024. While it is yet to be confirmed if the event will be livestreamed, Aston Martin has a history of broadcasting its launch events. Fans can anticipate potential live coverage on the team’s social media and YouTube channels. Aston Martin aims to build on its previous successes and make a strong statement with the AMR24 in the upcoming season.
Ferrari is set to launch the SF-24 on 13 February 2024 at 11am (GMT). Although no further details have been announced, fans can expect a live event similar to previous years. The team has already made headlines by extending Charles Leclerc’s contract and securing Lewis Hamilton for the 2025 season. With these exciting developments, Ferrari is determined to reclaim its position at the top of the F1 grid.
McLaren’s MCL38 will be revealed on 14 February 2024. While the team has not yet disclosed the launch format, they have already piqued fans’ interest by unveiling their 2024 livery. McLaren has also extended Lando Norris’ contract, illustrating their confidence in his abilities. The team hopes that the MCL38 will be a powerful contender in the highly competitive 2024 season.
On the same day, Mercedes will unveil their W15 at Silverstone. This “digital launch event” will be broadcast live from the track to the team’s social media channels, including Facebook, X, and YouTube. As the last season with Lewis Hamilton, Mercedes aims to make a strong impression with the W15 and end their partnership on a high note.
Lastly, on 15 February 2024, Red Bull will reveal their challenger for the 2024 season, the RB20. While no specific details have been announced yet, fans can expect Red Bull to bring their trademark innovation and performance to the table. After dominating the 2023 season, Red Bull is determined to maintain their position at the top of the grid.
The car launches for the 2024 F1 season promise an exciting start to the year. With each team introducing their new designs and improvements, fans can expect fierce competition and thrilling races ahead. As anticipation builds, fans eagerly await the opportunity to see these cars in action on the track.
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