The Dallas Stars recently made a groundbreaking decision to shift their game broadcasts to a streaming platform. This move came after the team ended their partnership with Diamond Sports Group, the owners of the Bally Sports networks. Instead, the Stars signed a seven-year deal with A Parent Media Co. Inc. to launch their own streaming service, Victory+.
Dallas stands out as the first major men’s sports franchise in the United States to transition their local broadcasts from a regional sports network (RSN) to a streaming platform. This bold move demonstrates the organization’s commitment to innovation and adapting to the changing landscape of sports media consumption.
Victory+ is set to offer a direct-to-consumer service that will stream all Stars games not covered by national broadcasts. What sets this platform apart is its unique approach of being a free, ad-supported service. Stars president and CEO Brad Alberts expressed enthusiasm about the new venture, stating that it will revolutionize how sports content is distributed. This strategic partnership with A Parent Media Co. Inc. signifies a new era for the Dallas Stars and their fans.
The Stars have always prioritized their fan base, and the launch of Victory+ further solidifies this commitment. Through this innovative streaming platform, fans will have access to 100 percent of Stars content for free. This fan-centric approach aims to provide a seamless and enjoyable viewing experience for supporters of the team.
Previously, the Stars’ local broadcasts were carried by Bally Sports Southwest, which was the regional sports network formerly affiliated with Fox Sports. The decision to switch to Victory+ represents a strategic shift towards embracing the future of digital media and catering to the evolving preferences of sports fans.
Overall, the Dallas Stars’ move to launch Victory+ marks a significant milestone in the world of sports broadcasting. By spearheading this transition to a streaming platform, the Stars are paving the way for other sports franchises to explore new avenues for engaging with their fan base. This bold decision reflects the team’s forward-thinking approach and dedication to delivering top-notch content to their supporters. Let’s stay tuned to see how Victory+ transforms the sports media landscape and sets a new standard for interactive fan experiences.
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