The Unexpected Rise of Bronny James as a Betting Favorite

The NBA Rookie of the Year odds have taken an unexpected turn with the rise of Bronny James as a popular choice among bettors. Despite being a massive long shot with a famous last name, James has managed to attract more bets than any other player in the ROY market at multiple sportsbooks.

Bronny James has garnered significant attention from bettors, with one sportsbook even reporting a $1,000 bet on James at 250-1 odds. This high level of betting activity on a rookie player in July is unusual, as award betting is typically light this early in the season. However, bookmakers have taken notice of the undeniable interest in the son of LeBron James.

The amount wagered on the Rookie of the Year market has doubled compared to the previous year, indicating a surge in interest among bettors. Bronny James has also sparked unexpected interest in bettors as a potential No. 1 overall pick, further contributing to the hype surrounding him.

Bronny James has been the focus of attention in the NBA summer league, with sportsbooks like the SuperBook in Las Vegas offering prop bets exclusively on him. The vice president of risk at the SuperBook has noted a solid level of interest in James’ props, as well as an overall increase in betting activity during the summer league.

Despite being inconsistent in the Vegas Summer League games, where he is averaging 7.3 points with a concerning plus/minus of minus-14, Bronny James has managed to captivate bettors with his potential. His performance on the court has not deterred bettors, who continue to show support for him in the ROY market.

While Alexandre Sarr of the Washington Wizards initially opened as the favorite for Rookie of the Year, the rise of players like Zach Edey and Reed Sheppard has pushed James to the forefront. Edey and Sheppard now have better odds than Sarr at leading sportsbooks, signaling a shift in the betting landscape.

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