Hyundai has decided to retire its traditional sky blue color scheme and opt for a completely new livery for the remainder of the FIA World Rally Championship (WRC) season. The team’s initial color scheme, which brought victory to Thierry Neuville at the Monte Carlo rally last month, will be replaced by a vibrant combination of orange, white, and blue. This bold move is a tribute to the 10-year anniversary of Hyundai’s high-performance ‘N’ road car brand, which is now prominently featured in the team’s new livery.
The new livery is not just a change in appearance; it is part of a wider campaign by Hyundai N to celebrate a decade of the brand’s presence in the WRC. It symbolizes Hyundai’s close collaboration with Hyundai N and Hyundai Motor Company and serves as a fitting tribute to their milestone achievements in rallying. The team will debut the new livery at Rally Sweden, the second round of the WRC season.
Rally Sweden will also mark the first appearance of Esapekka Lappi this season. He will be driving the third i20 N alongside full-time drivers Thierry Neuville and Ott Tanak. Andrea Mikkelsen, who piloted the car to a solid sixth-place finish in Monte Carlo, will make way for Lappi. This addition to the team demonstrates Hyundai’s commitment to staying competitive in the WRC and bringing fresh talent into the fold.
Hyundai’s decision to introduce the new livery comes after an impressive victory at the Monte Carlo rally. The triumph at one of the most iconic events in WRC history carried great significance for the team. By memorializing Thierry Neuville and Martijn Wydaeghe’s Monte-Carlo colors in the history books, Hyundai recognizes the importance of the win and its place in the team’s legacy.
The 2024 Hyundai Motorsport WRC livery prominently features the N Brand logo, signaling the growing connection between Hyundai’s high-performance cars and its motorsport activities. Over the years, this connection has evolved, strengthening through engagements such as the Nurburgring 24 Hours and the development of the NPX1. The new livery serves as a visual representation of this association, allowing fans and colleagues to associate the intricate rally machinery with their own Hyundai road cars.
Hyundai’s decision to retire their traditional sky blue color scheme in favor of a vibrant new livery is not merely a cosmetic change. It is a tribute to the 10-year anniversary of the N Brand and a celebration of Hyundai’s achievements in the WRC. Rally Sweden will witness the debut of the new livery, along with the introduction of Esapekka Lappi as a new driver. The team’s victory at Monte Carlo has left an indelible mark on their legacy, and the N Brand logo taking center stage in the livery emphasizes the strong link between Hyundai’s road cars and their motorsport endeavors.
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